Tearfund is a large, international NGO and their Youth and Emerging Generation Team are an ongoing client of mine.
I’ve worked on their “Rhythms” interactive magazine and community project for a long time and have a good relationship with the client. When the team wanted to re-brand and re-work the site a bit I was really happy to be chosen to work with them again and excited to take them to the next evolution of this work.
The Rhythms website was to be rebranded as a cleaner, more modern site with broader appeal. The team also wanted to increase the social side of the site by incorporating a feed of activity using data from the Facebook social graph. And there were some features that needed to be removed too.
The site would still be a heavily-customised WordPress setup with custom tables, custom analytics, Facebook and Twitter integration a load of other clever behind-the-scenes stuff. But the new social feed, “Me” page with user-specific featured content and existing related items functions should keep users on-site by showing them more relevant content and further helping them to make a difference in the world.
The re-branded and relaunched site is great. Totally mobile-friendly, even with the features. The fresh and modern look fits closer with the main Tearfund brand while remaining distinct. We’ve maintained, updated and, in some cases simplified the complex back-end features that keep the users engaged. Lifestyle feels ready for the future.