Under the Big Blue Sky – The National Trust

Under the Big Blue Sky – The National Trust

The Client

Oikos worked for the National Trust Youth Team on Under the Big Blue Sky: a social-media driven project to send young people on outdoor adventures and share the experiences with their peers online.

The Job

In less than two weeks Oikos created the Under the Big Blue Sky WordPress Theme, and advised on use of social media, search engine optimisation and analytics.  Oikos provided ongoing support for the duration of the project and even helped out with the adventures a little.

The young “adventurers” kept their own blogs and the site pulled in a Twitter feed and search results to allow “Live” updates on their trips exploring the outdoors.

The Result

Oikos created a dynamic website rich in multi-media and social media that allowed both the real-time reporting of the adventures and later write ups as the young people shared their stories.

This highly successful project got great feedback both from within the National Trust and from the intrepid adventurers who were themselves contributors to the site’s content.

See the website here: http://underthebigbluesky.org.uk/


Posted on

March 28, 2011